Chow Tai Fook Jewellery Group Limited was founded in 1929, the iconic brand "Chow Tai Fook" of the Group has been widely recognized for its trustworthiness and authenticity, and renowned for product design, quality and value. The legacy of the Group and its iconic brand is rooted in innovation, craftsmanship and heritage. The Group\'s commitment to sustainability is anchored in its "Smart+" initiatives which have been in place to promote innovation surrounding its business, people and culture.

Another asset underpinning its sustainability is a sophisticated vertically integrated business model which supports the Group in fostering excellence and extending opportunities along the entire value chain. With an extensive retail network of over 2,400 POS in more than 500 cities worldwide, and a fast-growing e-commerce business, the Group is capable of implementing effective online-to-offline ("O2O") strategies and achieving omni-channel retailing.

The group was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.