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Cultural firm juggles art and tech

From: Shenzhen Daily | Updated:2026-05-27

Wuji Culture and Arts Development Co., whose core team comprises young graduates from top art and media colleges, garnered significant attention at the Yantian pavilion during the five-day China (Shenzhen) International Cultural Industries Fair (ICIF), which concluded on May 25 at the Shenzhen World Exhibition & Convention Center in Bao'an District.

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With extensive connections in the art world, the company curates exhibitions, develops new cultural tourism experiences, and collaborates with artists to create merchandise based on their artworks.

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Born in Foshan in the 1990s and a graduate of the Guangzhou Academy of Fine Arts, Zhao Qili is a popular young artist whose Qilililith series has won over fans both in China and abroad. Inspired by the classic tale of “Alice in Wonderland,” the series features a dreamy, doe-eyed blonde girl accompanied by a rabbit or other characters from the story. Zhao‘s oil paintings and other works have been exhibited in Shenzhen, Hong Kong, and other Chinese cities.

At Wuji's booth, Zhao's signature image of Alice appeared on porcelain teacups, notebook covers, and tabletop speakers. Also on display were limited-edition prints, oil paintings on acrylic panels, and cat-themed vases based on her works.

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Xu Sairuo, Wuji's manager, said the company is also exploring digital artworks created with AI. At this year's ICIF, the company presented AI-generated animations in two series: "Cyberfish" and "The Origin of Life."



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